Monday, October 7, 2019

The Evolution of Instagram

One of the world's most popular social media platforms, Instagram, has gone from a photo-sharing site to a company estimated to be worth more than $100 billion.


Image retrieved from The Outline.



After checking out the Evolution of Technology Timeline in Cottrell in my Media Law class, I decided to do my section of the technology group project on the Instagram app.


Instagram was invented by Kevin Systrom and Mike Krieger in 2010 as a photo and video-sharing social networking device and it is now owned by Facebook Inc. The app allows users to upload their own photos and videos and use various filters, hashtags, and location information on every post.


The first photo posted on the app was of South Beach Harbor at Pier 38 on July 16, 2010 by Mike Krieger. Just a few months later, the app launched in the app store on October 6, 2010 for all iOS devices and expanded to Android phones in 2012.


By posting content on an Instagram profile, it adds to the user's personal feed and they are able to interact with others by liking and commenting on other posts. Other users can consist of people they follow and people they don't follow through the "Explore" page. Anyone can change their privacy settings to be either on public or private, so not everyone can see every post any user makes if they do not wish.


Since the app has hit the app store, it has added features such as Instagram stories, IGTV, and Instagram Direct. With these added features, it has only expanded Instagram's outreach and success.


Today, the company is expected to be worth over $100 billion and with the app's audience being mostly younger users, the company can only get bigger and better.


Related Articles:

Instagram
$100 Billion Company

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