Tuesday, November 5, 2019

My Online Presence

After listening to the lecture in today's class and searching my name in Google, I can easily say that I am alarmed by all of the information that the Internet knows about me.



As someone who enjoys using social media and values technology, I have a fairly broad online presence. I have social media accounts on Instagram, Facebook, Snapchat, Spotify, Twitter, Pinterest, LinkedIn, and VSCO that I use on a regular basis. As far as a personal website, I have an account on Adobe Portfolio that I use to display all of my work to send to companies when applying for internships and future careers.

On all of the social media sites that I use, I normally post pictures of my friends, family, and myself. I am very adamant about keeping my social media content "clean" on all platforms for the fear of future employers finding content that does not accurately display myself as a person or as a potential employee.

By searching my first and last name, someone can find my Facebook account the easiest. However, when searching my full name, Anna James Harris, people can find my Twitter, VSCO, Instagram, Pinterest, Spotify, and pictures of myself on Google Images because I use my full name as my username for almost all of my accounts. By clicking on any of these accounts, people could figure out where I'm from, where I go to school, what I look like, what kinds of music I listen to, etc.

As far as private information, I have given my email to most social media sites because almost all of them require an email when creating an account. I do not share my phone number to most accounts, but have it on some just because of security purposes. All of this information is shared for my viewing only, however, I know that the companies have access to it.

After looking at the questions on The Atlantic articles, I believe social media helps people feel a void of some sort. Whether that be loneliness, depression, low self confidence, etc., I believe that anyone can feel more "fulfilled" by numbers of followers or likes on a screen. However, just because one might have hundreds of followers or millions of likes, it does not mean that they feel "whole."

Personally, I believe that social media has its advantages and disadvantages. It helps people connect in a new way, it utilizes technological advancements, and it allows people to be creative through a different outlet. However, I think that social media can create a toxic environment for people in a social setting and it has the possibility of being extremely detrimental to one's wellbeing.

The Diffusion of Snapchat

Snapchat, one of the world's largest social media platforms, was created in the halls of Stanford University by Evan Spiegel, Bobby Murphy, and Reggie Brown in September of 2011. This multimedia messaging app is now worth around $15 billion and remains as one of the most popular social networking sites for the Millennials and Gen Z.

Image retrieved from Smart Insights.

To demonstrate the growth of Snapchat, it is best to refer to the Diffusion of Innovation Model.

Stage 1: Innovators
Brown mentioned to Spiegel how he wished that pictures he was sending to a girl would disappear, and thus, the idea of Snapchat was born. With the original name, "Picaboo," the app obtained about 127 users by the end of the summer of 2011.

Stage 2: Early Adopters
Due to an argument amongst the three friends, Spiegel and Murphy decided to continue the company without Brown. In September 2011, the two relaunched the app under the name, "Snapchat," increasing its popularity significantly within the next year. The app reached 100,000 users and investments from different companies.

Stage 3: Early & Late Majority
By May 2013, 150 million snaps were being sent per day by the app's users. Between December 2014 and August 2016, the app participated in active fundraising and had a significant increase in video views. Snapchat drastically improved with the addition of stickers, Chat 2.0, and new monetization strategies during this time as well.

Stage 4: Laggards
I believe that Snapchat is still in its Early & Late Majority Stage. However, the company has rebranded itself from "Snapchat Inc." to "Snap Inc." and introduced initial public offering. Although I don't believe that Snapchat is lagging, I could see the app starting to dissipate by the time my generation is in their late twenties or early thirties. With the invention of so many new social media apps and the way we have aged at that point in time, I think the new generations will begin to pick up on the newer apps and leave Snapchat behind.


Related Articles
Diffusion of Innovations
How Snapchat Started
Snapchat Timeline

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